What we do?
Organize
Organize events, workshops, and training on CX topics.
Build
Build a community for sharing insights and best practices.
Connect
Connect members with international CX associations and networks.
Support
Support organizations in developing CX culture and employees in building new skills.
Who can join?
Organizations
companies eager to strengthen their customer -centric culture and stay in the loop of CX news
Individuals
CX and CS professionals, project managers, marketers, business leaders looking to grow, connect, and share knowledge.
Young professionals
early-career professionals eager to build a career in CX or CS.
Why join?
Networking
connect with CX professionals and organizations
Stronger voice together
be part of shaping and representing the CX industry in Latvia
ac cess international practices, benchmarks, and case studies
Learning & inspiration
join events, workshops, and conferences led by experts
Professional standards
contribute to the creation and promotion of CX excellence principles and values
Career opportunities
be the first to hear about jobs, projects, and collaborations
Professional growth
stay ahead of industry trends and sharpen your skills
Founders
Laura Šinka
Award-winning Customer Experience professional with a strong background in the insurance, automotive, and airline loyalty business. Skilled in CX management, consumer behavior and service design, with 8+ years of experience as a lecturer.
Passionate about sustainable CX, equal opportunities, and open societies, she is a founding member of the Women in CX community. Won multiple International CX Awards and was recognized as a finalist for CX Leader of the Year 2022 by MyCustomer.
Jekaterina Zālīte
CX Leader & Design Thinking Facilitator
Jekaterina has led customer segment departments and CX areas in leading Baltic financial companies, combining managerial expertise with hands-on experience in direct customer relationships. She facilitates Design Thinking workshops, develops customer-centric training programs, and implements CX tactics such as measurement systems and customer feedback analysis.
Known for her strong research skills, she ensures strategies are grounded in real insights. Recognized with international CX awards, she helps organizations elevate customer experience and sales, while also facilitates the development of effective customer strategies.
Raivis Balodis
Deeply engaged with CX technologies.
After spending 20+ years in the advertising industry, Raivis has shifted his focus to the CX field, with a particular passion for technology.
He leads, probably, the only CX agency in Baltics “ Delight Solutions”, which provides consulting and implements customer satisfaction, CRM, and helpdesk solutions. Raivis is a certified partner of several global companies, including Surveysparrow, Freshworks, Zoho, and others.
Lena Rozanova
Lena Rozanova (CCXP) is a CX and marketing expert with over 20 years of experience in helping businesses create meaningful connections and experiences through design thinking and service design.
Throughout my career, I have worked in marketing, sales, business development, and customer experience across various industries, including banking (Rosbank, part of Societe Generale Group), property management (Colliers International, JLL and DTZ), and now LR - oldest maritime classification society and technical consulting company.
I firmly believe that every business, regardless of size, has the potential to deliver exceptional, human-centered experiences that leave a lasting impact.
My work has taken me around the world, allowing me to understand the nuances of local markets, cultures, and customer values. I have successfully redesigned products and services to meet these unique needs.
By combining genuine human connection with cutting-edge technologies, I assist businesses in building experiences that not only resonate with their customers and employees, but also drive growth.
